Contact:
Sanda Coyle
Clear Channel Radio
(210) 832-3350
SandaCoyle@ClearChannel.com
Scott Cianciulli/Jennifer Gery
Brainerd Communicators, Inc.
(212) 986-6667
cianciulli@braincomm.com
Clear Channel Radio EAR Awards Attract Nearly 1,000 Entries
42 Finalists in Six Categories Will Vie for Prizes Including $1 Million in Clear Channel Radio Advertising
NEW YORK – October 16, 2007 – Clear Channel Radio today announced the 42 finalists for the 2007 Excellence in Advertising on Radio (EAR) Awards. Nearly 1,000 entries were received for this year’s competition. Winners will be honored and prizes will be handed out – including the Best of Show prize of $1 million in Clear Channel Radio advertising – at an awards show on November 2, 2007 here at Frederick P. Rose Hall, the Home of Jazz at Lincoln Center. Stephen Colbert of Comedy Central’s Colbert Report has signed on as special guest host for the event.
“Two years ago, we challenged the radio and advertising industries to think differently about radio ad content. Today, we are privileged to be able to share the outstanding results,” said John Hogan, president and CEO of Clear Channel Radio. “This year’s EAR Award finalists are without question the most creative, enjoyable content we’ve heard yet. We are delighted to be able to highlight these creative professionals and their ingenuity. They’re helping us make radio fun again.”
The 2007 EAR Awards Finalists are:
Best Copywriting –
Delta AirElite Fleet Membership for a private chartered jet for winner and 5 guests
- “Moving Update” for Miller Lite by Crispin Porter + Bogusky
- “Waitress Update” for Miller Lite by Crispin Porter + Bogusky
- “Friendship” for Finnegan’s Ale by Damman Pearce
- “Maria Cea” for Mount Sinai Medical Center by DeVito Verdi
- “Don LaFontaine” for GEICO by The Martin Agency
- “Talk Like You Type” for TypingMaster Pro by Pond Radio Entertainment
Best Use of Humor –
A pair of 2007 Mini Cooper S
- “Toilet” for Axe by BBH
- “Friendship” for Finnegan’s Ale by Damman Pearce
- “Fisherman” for Legal Sea Foods by DeVito Verdi
- “Burt Bacharach” for GEICO by The Martin Agency
- “Don LaFontaine” for GEICO by The Martin Agency
- “Talk Like You Type” for TypingMaster Pro by Pond Radio Entertainment
- “Loud Steven” for Procter and Gamble by Saatchi and Saatchi NY
- “Teen Girls Phone Conversation” for Smith Micro System by Saatchi and Saatchi NY
Best Use of Music –
2008 BMW 3 Series Convertible Hardtop with HD Radio Installed
- “Song” for American Legacy Foundation/truth by Arnold and Crispin Porter + Bogusky
- “Bathroom Rug” for Axe by BBH
- “Double Shot General” for Burger King by Crispin Porter + Bogusky
- “Berghoff Polka” for Huber Brewing Co. by Knowles Communications
- “Burt Bacharach” for GEICO by The Martin Agency
- “Don LaFontaine” for GEICO by The Martin Agency
- “Amore” for Cajun’s Wharf by Soundscapes
Best PSA/Pro-Bono Spot –
$25,000 may be donated to the Charity of Winner’s Choice
- “Bears” for American Legacy Foundation/truth by Arnold and Crispin Porter + Bogusky
- “Song” for American Legacy Foundation/truth by Arnold and Crispin Porter + Bogusky
- “Friendship” for Finnegan’s Ale by Damman Pearce
- “William” for YMCA of Greater St. Louis by Hughes
- “Evil” for Lead Free Rochester Coalition, the Coalition to Prevent Lead Poisoning (CPLP) by Roberts Communications Inc.
- “Alice Clark” for Publicis Dallas by World Wide Wadio
Best Commercial Produced by a Radio Station –
Paris Shopping Spree in the amount of $20,000 on a prepaid American Express credit card
- “Bowling” for Vigorect by CBS Radio
- “Suction Cups” for Spy-Tech Security by Cenla Broadcasting
- “Pick Up The Phone” for Collection Stopper by Clear Channel Detroit
- “Party Bus” for Symphony Limousines by Clear Channel Greensboro
- “Go Wild” for Bronx Zoo by Clear Channel New York
- “Crazy” for Adobe Gilas by Clear Channel Orlando
- “Handee Hugos BP” for Handee Hugos by Clear Channel Raleigh
- “The Steak Place” for Dissmore’s IGA by Radio Palouse, Inc.
Best Use of Radio to Drive Consumers to the Web –
$50,000 Line of Credit on PayPal for use on EBay or other online auction sites
- “Moon Rover” for HomeBrew Den by Anson-Stoner
- “Bears” for American Legacy Foundation/truth by Arnold and Crispin Porter + Bogusky
- “Rhino” for Cleveland Zoo by Brokaw
- “Tickets” for Broadway dot com by Clear Channel Los Angeles
- “I Will Not Pass Gas” for Ad Council by Crispin Porter Bogusky
- “Campground” for GEICO by The Martin Agency
- “EZ Mabel” for Scripps/Yahoo! HotJobs by Red Deluxe
Judging this year’s competition is a distinguished panel of experts including Scott Donaton, publisher of Advertising Age and Creativity; Teressa Iezzi, editor of Creativity; Jonah Bloom, editor of Advertising Age; Bradley Johnson, director of data analytics for Advertising Age and former editor of American Demographics; Josh Jackson, co-founder and editor-in-chief of Paste and Amy Corr, managing editor of MediaPost.
About Clear Channel Radio
Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, via iPods and via mobile-navigation devices from Cobra, Garmin, Kenwood and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.
# # #
